Users will soon have a new feature that permits them to cut down on the volume of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it now features over 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a global rollout. This advancement aligns with a increase in AI-generated material, spurred by new content generation software.
AI Proliferation Online
It has been noted that almost 10% of the fastest-growing video streams on a competing service only show content made by AI. A considerable share of this content is classified as “AI slop”, a term for inferior, factory-style content that is often absurd or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, ranging from AI artwork to science explainers, and we want to give people the option to see more or less of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The platform shared that there are now over a billion videos on its app tagged as artificially created. Overall, over 100 m videos are submitted to the service daily, making AI content a minor portion of its complete catalog.
User Control Features
Members will be able to decrease or raise the volume of AI-generated videos they view by opening the “manage topic” feature in the app and choosing the AI content topic. Further subjects that currently be modified under the filter include news, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige users to identify convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or critical incidents. Any believable artificial content that is not labeled can be taken down under its community policies.
Furthermore, the platform will from now on attach an artificially created tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This measure is aimed to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2 million AI literacy fund for experts and organizations to create informative material about using AI responsibly. This project will assist educational bodies specializing in teaching computer science.
Content Safety Approach
The platform has justified its safety measures, during debate over intentions to make redundant hundreds of content moderators in the United Kingdom. The company is set to eliminate hundreds of positions in its trust and safety department in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most harmful content before it gets reviewed by humans. The platform reported a notable drop in disturbing and violent content reviewed by human moderators over the past year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is why a lot of the machine support is proving valuable operate efficiently.”
